PREYR is a modern predator hunting brand built on decades of experience, driven by a deep respect for the hunt, and committed to providing serious hunters with cutting-edge gear and authentic tools. From elite thermal optics to rugged apparel and exclusive sounds, PREYR curates and creates products designed to elevate the predator hunting lifestyle.

Our Mission

We’re here to serve serious predator hunters with products, tools, and tech that actually matter. Whether you’re calling coyotes in sub-zero weather, scanning the treeline with thermal, or teaching the next generation of hunters, PREYR is built to support you — with purpose, grit, and precision.

Whether you're exploring PREYR's lineup of gear or diving into the power of CallTuneAI, you're joining a movement that's rooted in tradition and powered by innovation.

CallTuneAI: Where PREYR Meets Innovation

CallTuneAI is PREYR’s flagship innovation — an AI-powered sound processing platform that lets hunters create, modify, and optimize predator calls like never before. Built in parallel with the PREYR brand, CallTuneAI is offered as a standalone product and is also bundled with select thermal optics and gear.

Together, PREYR and CallTuneAI are rewriting what’s possible in modern predator hunting — offering both the tools and the tech to outsmart the smartest predators.